Task FOUR
Corporate social responsibility (CSR)
Wikepedia says....
"Corporate Social Responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business and corporate social opportunity[1]is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit."
As from watching the documentary "Roger and Me" the effects of General Motors plant closings in his hometown of Flint in Michigan has to be the major talk of the town, with workers being made redundant,. This means people were forced out of there houses by the bailiffs for not paying the rents and trying to survive with no income and who else would be brave enough to eagerly speak with Roger Smith and its audience......... Mr Michael Moore, a nuisance and a trouble maker (does his photo expression means business?) Moore but on the other hand a courage person in forcing his way of finding answers on why has this happen to all the x-employees at the General Motor. Being a nuisance must be one of the most annoying situation that any opponent could face, (unlucky Roger Smith) especially if you have a reputation of owning a major auto company in the states. You wouldn't want Michael Moore crashing at your speeches neither or at your party especially if you never got invited. Like always Michael Moore loves making trouble, but his nerve is fueled by rage. He comes on in "Roger & Me" with the to spoil everyone's fun. He takes the "p" out of Smith at his office where he had the bravery of offers the security forces his Chuck E Cheese discount card for identification and even at his athletic club in Detroit. Moore even manages somehow to gain entrance to GM's annual stockholders meeting, where his microphone is cut just as he is about to speak. You have to have a good corporate social responsibility and i think that responsible business is different from all other trends because at the most fundamental level it is responsive to significant changes in the economic environment (the planet and all who inhabit the planet). I don't think it is driven by a desire to develop a new way to beat the competition or maximise profits, rather it is I based on a understanding and value-based response to all the challenges facing society. I don't think that business from here on out can afford to not be responsible. I think the costs for not being responsible are too high.
Tesco considers to have an annual meeting regarding to its corporate social responsibility giant superstore went on the offensive against criticism that it is an uncaring retail giant by unveiling a plan in turn it into a “better neighbour” (i.e Waitrose Asda, Sainsburyand many more). There slogan "every little helps" says to me that even the smallest thing will make a change. It is also telling me come on....... everyone or every living object its time to work together for the environment and planet to become a better and a safer place to live in. Not just for the present but also for the next generation and the next and the next.
So physically getting the job done they have invested in sustainable technology such as wind turbine to lights its store and many more are listed which occurs to be eco-friendly to the public.
* Halve average energy used in Tesco buildings by 2010 compared with 2000
* Double the amount that customers recycle at stores by 2008
* Make all carrier bags degradable
* Carrier bags are kept behind the tills and are given only when customers request for one
* Put nutritional labeling on all own brand products by 2007
* Help educate parents about healthier food for their children
* Get 2m people running, cycling or walking in sponsored events leading up to the 2012 Olympics
* Be a quieter neighbour by cutting the number of deliveries to Express convenience stores
* More consultation before building new stores from 2007
* Make it easier for small suppliers to gain access to Tesco
* Sell more local product than other retailers and introduce regional counters into stores
Tesco announce this statement to alert the public they are keeping a good csr policy.
"Our Core Values, ‘no-one tries harder for customers’ and ‘treat people how we like to be treated’, characterise our approach to Corporate Responsibility. We believe we can achieve most when we work together on practical things that make a difference. ‘Every little helps’ can become a great deal when everyone pulls in the same direction."
I as a designer will have a strict but a friendly policy (hyperthetically speaking), although everyone does make mistakes, but for me if i set out my own company i wouldn't want people making a habit of the same mistake. The meaning of strict policy is indicating that there is no nonsense in this business When a employee signs a contract everything will be said inside the contract. As a designer, we conceives plans, and executes a design that communicates a direct message to a specific audience at a tight budget. Talking about money the company will always need a healthy balance in the bank enough to pay emplolyees ahead of time.
Reference:
http://www.tesco.com/csr/index.html
http://en.wikipedia.org/wiki/Corporate_social_responsibility
posted by Simon Genesis @ 12:34,
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Task THREE
The Moving Image world
Pioneers of the moving image
The digital age and the moving image has forever changed the visual landscape of graphic design. It has enabled the designers to try more ideas quickly, and produce more complex and personalised solutions. Most notably, it has empowered designers to create their own images rather than illustrators. Type itself can be the illustrative element.
Eadweard James Muybridge
(April 9 1830 - May 8 1904) is a British photographer that invented the zoopraxiscope, this was first shown in 1879, which was a primitive version of later motion picture devices which worked by showing a sequence of still photographs in rapid succession. Muybridge, perhaps best known today for his sequence of photographs of a race horse in motion (which proved for the first time that at top speed all feet leave the ground), studied photography in the early 1860s with daguerrotypist Silas Selleck and later achieved recognition for his photographs of the Yosemite Valley and other scenes of the American Far West. The zoopraxiscope emerged out of his studies of motion as shown in sequences of still photographs. His 11-volume work, Animal Locomotion , published in 1887, contained over 100,000 photographs. In 1893, he lectured at Zoopraxigraphical Hall at the World's Columbian Exposition in Chicago..
The zoopraxiscope, along with the zoetrope and the thaumatrope, could be considered forerunners of today's motion display technologies (including the animation GIF and video display technologies such as streaming video), all of which create an effect of motion by presenting discrete but closely-related images one after the other.
The Zoopraxiscope
The Horse motion sequence
Saul Bass (May 1920 to April 25 1996) was an American graphic designer and acasemy award winning filmaker, but is best known for his design on animated motion picture title sequence. During his peak time of his career he has collabrated with Alfred Hitchcock, Otto Preminger and Martin Scrosese. In the 80's and 90's it seems as though every movie and TV programme had the title sequence of the saul Bass's influences like Tom and jerry has its lion roaring at the start and then appears to have a mysterious music title sequence, James bond with its silhouette of Bond and the stylish women and even Pink panther with its well known recognise instrumental playing in the background. I wouldn’t be surprise if Saul Bass himself designed it, as he was the prime time king of the contemporise animated digital media.The title sequence he has worked on are:
Carmen Jones (1954)
The Man with the Golden Arm (1955)
The Seven Year Itch (1955)
Around the World in Eighty Days (1956)
Bonjour Tristesse (1958)
Vertigo (1958)
Anatomy of a Murder (1958)
The Big Country (1958)
North by Northwest (1959)
Psycho (1960)
Spartacus (1960)
Exodus (1960)
Advise and Consent (1960)
Ocean's Eleven (1960)
West Side Story (1961)
Walk on the Wild Side (1962)
The Victors (1963)
Nine Hours to Rama (1963)
It's a Mad, Mad, Mad, Mad World (1963)
The Cardinal (1963)
In Harm's Way (1965)
Bunny Lake Is Missing (1965)
Grand Prix (1966)
Seconds (1966)
Broadcast News (1987)
Big (1988)
The War of the Roses (1989)
Goodfellas (1990)
Cape Fear (1991)
Doc Hollywood (1991)
Age of Innocence (1993)
Casino (1995)
Ocean's Eleven title sequence
Saul Bass poster design of the film Vertigo
Jan Švankmajer (born 4 September 1934 in Prague) is a Czech surrealist artist. His work spans several media. He is known for his surreal animations and features, which have greatly influenced other artists such as Tim Burton, Terry Gilliam, The Brothers Quay and many others.Contents. Jan Svankmajer is an inspiration to me, pioneering through the digital world since his known for his intriguing animation I have followed this person for a while now and in my opinion the strongest point he specialises must be the clay/surreal animation. Often he experiments several medias in his animation and the creativity inside his mind are extremes, he should really be classed as a surrealist filmmaker as his work moves effortlessly between animation and live action. The pace and rhythm of the editing is superb and his work is a must for those who are into something a little bit darker or
political.
This piece is a great introduction to his work, Dimensions of Dialogue. On top is part 1, and below part 2.
“The world is divided into 2 unequal camps - those who have never heard of Jan Svankmajer and those who happen upon his work and know that they have come face to face with genius” The New Yorker
posted by Simon Genesis @ 05:31,
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Task TWO
John Lewis Department Store
Wayfinding
The John Lewis Partnership is a major United Kingdom department store, Waitrose supermarket and the direct services company Greenbee. The company is the 3rd largest UK private company in the Sunday Times Top Track 100 for 2008. The chain's image is upmarket, and it appeals strongly to a middle class core of shoppers. Recently however John Lewis have been marketing towards all types of buyers, with the introduction of their Simply range, and the expansion of the business. John Lewis has a clear and simple wayfinding system, picking up there guidance leaflet was something i would normally expect of its simplicity and the usefulness for there customers to get around with. At the starting point of the escalators i found that there was always a information point board plus a staff with a ribbon around the body giving help and directions with the customers on where the products, sections and department are situated (as shown through the images)
Guiding map
Individual floor plan, as you can see on the guiding map is designed as a floor plan the layout shows each floor has its own folded pages and the grounds are clearly stated with its own sections. This will make it easier for customers to know where they must head for a particular department they want.\
posted by Simon Genesis @ 14:55,
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The Authors
About This Blog
This blog discusses the current visual, social and technological debates in design. Albert Einstein said, “The secret to creativity is knowing how to hide your sources,” but what the hell did he know anyway?