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Task TWO
John Lewis Department Store
Wayfinding
The John Lewis Partnership is a major United Kingdom department store, Waitrose supermarket and the direct services company Greenbee. The company is the 3rd largest UK private company in the Sunday Times Top Track 100 for 2008. The chain's image is upmarket, and it appeals strongly to a middle class core of shoppers. Recently however John Lewis have been marketing towards all types of buyers, with the introduction of their Simply range, and the expansion of the business. John Lewis has a clear and simple wayfinding system, picking up there guidance leaflet was something i would normally expect of its simplicity and the usefulness for there customers to get around with. At the starting point of the escalators i found that there was always a information point board plus a staff with a ribbon around the body giving help and directions with the customers on where the products, sections and department are situated (as shown through the images)
Guiding map
Individual floor plan, as you can see on the guiding map is designed as a floor plan the layout shows each floor has its own folded pages and the grounds are clearly stated with its own sections. This will make it easier for customers to know where they must head for a particular department they want.\
posted by Simon Genesis @ 14:55,
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