Task FOUR
Corporate social responsibility (CSR)
Wikepedia says....
"Corporate Social Responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business and corporate social opportunity[1]is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit."
As from watching the documentary "Roger and Me" the effects of General Motors plant closings in his hometown of Flint in Michigan has to be the major talk of the town, with workers being made redundant,. This means people were forced out of there houses by the bailiffs for not paying the rents and trying to survive with no income and who else would be brave enough to eagerly speak with Roger Smith and its audience......... Mr Michael Moore, a nuisance and a trouble maker (does his photo expression means business?) Moore but on the other hand a courage person in forcing his way of finding answers on why has this happen to all the x-employees at the General Motor. Being a nuisance must be one of the most annoying situation that any opponent could face, (unlucky Roger Smith) especially if you have a reputation of owning a major auto company in the states. You wouldn't want Michael Moore crashing at your speeches neither or at your party especially if you never got invited. Like always Michael Moore loves making trouble, but his nerve is fueled by rage. He comes on in "Roger & Me" with the to spoil everyone's fun. He takes the "p" out of Smith at his office where he had the bravery of offers the security forces his Chuck E Cheese discount card for identification and even at his athletic club in Detroit. Moore even manages somehow to gain entrance to GM's annual stockholders meeting, where his microphone is cut just as he is about to speak. You have to have a good corporate social responsibility and i think that responsible business is different from all other trends because at the most fundamental level it is responsive to significant changes in the economic environment (the planet and all who inhabit the planet). I don't think it is driven by a desire to develop a new way to beat the competition or maximise profits, rather it is I based on a understanding and value-based response to all the challenges facing society. I don't think that business from here on out can afford to not be responsible. I think the costs for not being responsible are too high.
Tesco considers to have an annual meeting regarding to its corporate social responsibility giant superstore went on the offensive against criticism that it is an uncaring retail giant by unveiling a plan in turn it into a “better neighbour” (i.e Waitrose Asda, Sainsburyand many more). There slogan "every little helps" says to me that even the smallest thing will make a change. It is also telling me come on....... everyone or every living object its time to work together for the environment and planet to become a better and a safer place to live in. Not just for the present but also for the next generation and the next and the next.
So physically getting the job done they have invested in sustainable technology such as wind turbine to lights its store and many more are listed which occurs to be eco-friendly to the public.
* Halve average energy used in Tesco buildings by 2010 compared with 2000
* Double the amount that customers recycle at stores by 2008
* Make all carrier bags degradable
* Carrier bags are kept behind the tills and are given only when customers request for one
* Put nutritional labeling on all own brand products by 2007
* Help educate parents about healthier food for their children
* Get 2m people running, cycling or walking in sponsored events leading up to the 2012 Olympics
* Be a quieter neighbour by cutting the number of deliveries to Express convenience stores
* More consultation before building new stores from 2007
* Make it easier for small suppliers to gain access to Tesco
* Sell more local product than other retailers and introduce regional counters into stores
Tesco announce this statement to alert the public they are keeping a good csr policy.
"Our Core Values, ‘no-one tries harder for customers’ and ‘treat people how we like to be treated’, characterise our approach to Corporate Responsibility. We believe we can achieve most when we work together on practical things that make a difference. ‘Every little helps’ can become a great deal when everyone pulls in the same direction."
I as a designer will have a strict but a friendly policy (hyperthetically speaking), although everyone does make mistakes, but for me if i set out my own company i wouldn't want people making a habit of the same mistake. The meaning of strict policy is indicating that there is no nonsense in this business When a employee signs a contract everything will be said inside the contract. As a designer, we conceives plans, and executes a design that communicates a direct message to a specific audience at a tight budget. Talking about money the company will always need a healthy balance in the bank enough to pay emplolyees ahead of time.
Reference:
http://www.tesco.com/csr/index.html
http://en.wikipedia.org/wiki/Corporate_social_responsibility
posted by Simon Genesis @ 12:34,
2 Comments:
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At 23 February 2009 at 14:43,
Mary Anne said...
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hey!!!! I can comment on your blog now! WWeeeee!!!!
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At 23 February 2009 at 14:47,
Mary Anne said...
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p.s. I really liked the pop up book idea!!! You have been researching quite a bit on all of that origami. Did you learn any more about the design to slide the little pop up guys along?....
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This blog discusses the current visual, social and technological debates in design. Albert Einstein said, “The secret to creativity is knowing how to hide your sources,” but what the hell did he know anyway?
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