Task SIX
Packaging
The use of packaging is:
Security, packaging is an important role of reducing the security risks of shipment. Packages can be made with improved tamper Resistance to deter tampering and also can have tamper evident features to help indicate tampering. For example cans of soft drinks is a prime example nearly all of the food shops uses a foreign drink i.e Poland Netherlands and other countries but by law in this country it has to have an English text on the individual cans
Physical Protection, from objects being damage or damaging other products i.e squash shock compression and even temperature.
Information Transmission, is the way finding of the objects weather how it will communicate with each other and its audiences and also weather if its recycle or disposable.
Marketing -The packaging and labels can be used by marketers to encourage and persuade there target audiences into purchasing the product. That's why designers has to play an important role in aiming to get the buyers attention. The unique selling point is the key of the product.
Packaging Design
Packaging design emerge in the 19th century as a new technologies enables manufacturers and growers to supply there products to stores in pre- package store formats.
Packaging labels play a big important role into the public, because buyers chooses there usual brand. As you can see from the two images below majority of the people say coke and Pepsi taste the same and a few people say they don't, so if i switch the labels around how many out of 10 people will know which brand is which?
I believe 9 out of 10 people could not tell the difference between the two but however Pepsi is competing with coke by lowering the cost of the product, registering there own colours(blue) just like coke( red) As you can see even the lids have its colours, but however Coca cola seems to be the popular brand and product in this country.
A good packaging designer needs to think about the consumers will look at a product for less than 3 seconds before deciding whether to look further or move on. So the designer must have the the following purposes below
- a means of protecting the contents of a package
- The cost of the finishing package
- a good use of colours, type and image to the design on which to promote the product's attributes and benefits
- a part of the product experience itself
www.designcouncil.org.uk says
Look at me!
Another key factor in aiding standout is having recognisable, simple icons - things that stand out even without looking directly at them. These icons can be called 'visual equities'. There are a number of tools you can use to create visual equity and thereby improve standout:
- Shape: e.g. the Perrier bottle (designed to echo a droplet of water), an iPod or a bottle of Chanel no. 5
- Colour: e.g. Levi's Red thread, Kodak yellow or the black and cream of Guinness
- Illustration: e.g. the Fox's glacier mints polar bear, the Nike Swoosh or the Kellogg's cockerel
- Name: e.g. 'I can't believe it's not butter'.
posted by Simon Genesis @ 08:12,
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This blog discusses the current visual, social and technological debates in design. Albert Einstein said, “The secret to creativity is knowing how to hide your sources,” but what the hell did he know anyway?
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